Augmented reality (AR) provides us with an enriched experience. More businesses should be using this new engagement tool to create points of contact between customers and destinations via their ever-present mobile devices.
Customer experience is a concept easily understood and embraced by businesses. Less obvious to many businesses is how augmented reality (AR) can be deployed strategically to improve financial results. This is a missed opportunity to connect directly with customers.
Presentation on Gamification at the American Gaming Association’s Innovation Lab, October 2018, by destination gamification expert and TerraProForma founder, Kara Holm.