More than two-thirds of Americans have played a game on their mobile phone between July 2017 and June 2018. Almost half have used an app for loyalty or reward programs. 

The top tier of apps used include social media, games, weather, shopping, maps and entertainment. A few of the less popular types of mobile apps are used by those who tend to be younger in age, including dating and lifestyle apps. 


  • Focus group participants were recruited based on their casino visitation and use of mobile games.
  • Field testing was in 2018 at McPhillips Station Casino in Winnipeg, Manitoba.
  • Survey completed by Ipsos Marketing in July 2018. Online questionnaire to people who had visited a casino L12M to explore their mobile gaming behaviour and loyalty program engagement.