Play the Field

World’s first destination gamification platform for casino operators and the entertainment industry. Attract new customers. Engage your current customers. Make more money.

Mobilize the legion of social, connected, experience-seeking consumers… who connect with and experience the world through their smartphones with Play the Field™.

Proven technology for destination casinos to attract new customers and engage active patrons.

Your casino customers play games on their smart phones.

Play the Field is way to connect unconscious game time to your business. Use augmented reality to leverage this behaviour to create value.

Mobile games reach high value casino patrons and prospects.

  • 67% of casino visitors play mobile games.
  • Frequent casino visitors play over 19 hours of mobile games a week.
  • Frequent mobile gamers spend nearly 3x more on drinks over a year.

Source July 2018 online study by Ipsos on behalf of TerraProForma

About Play the Field

Play the Field is a “fun” only mobile game and marketing platform that employs augmented reality and leverages the established rewards culture at casinos to enhance the destination experience.

Play the Field can be integrated into your existing mobile channels to elevate the user experience beyond the transactional.


  • Encourage your customers to stay longer and do more through an AR treasure hunt.
  • Gamify your destination with AR gaming experiences tied to your loyalty program.
  • Drive measurable conversions to casino games, dining, retail, and more.

Add gamification to your mobile app today. Contact us today for a demo.