Personalization means we are a market segment of one. Mass customization that is driving our experiences. Successful businesses use consumer information to enhance experiences and build relationships.
Augmented reality (AR) provides us with an enriched experience. More businesses should be using this new engagement tool to create points of contact between customers and destinations via their ever-present mobile devices.
Customer experience is a concept easily understood and embraced by businesses. Less obvious to many businesses is how augmented reality (AR) can be deployed strategically to improve financial results. This is a missed opportunity to connect directly with customers.
Presentation on Gamification at the American Gaming Association’s Innovation Lab, October 2018, by destination gamification expert and TerraProForma founder, Kara Holm.