Thanks to the American Gaming Association for allowing us to share our 2018 G2E Innovation Lab presentation.
It was a wonderful opportunity to review TerraProForma’s research findings and Play the Field pilot learnings that:
1. Support a business case for the use of augmented reality and location technologies in a business context.
2. Show the value of the mobile gamer as a customer for entertainment experiences.
Run time: 12.5 minutes.
Visit www.karaholm.com for more blog articles by our founder on topics including gamification, augmented reality, marketing strategy, loyalty, and more.