Gamify. Activate. Engage. Grow.

A proven new approach for businesses to grow revenue through acquisition & customer engagement.

TerraProForma helps businesses improve their results by connecting them to their prospects and customers through mobile games. We are destination gamification experts operating at the intersection of entertainment and loyalty.

TerraProForma is part of your pandemic recovery solution.

Bring customers back to your business and activate them on site.


Gamification is an exciting channel for businesses that want to grow revenue. Convert unconscious“play” time into a meaningful connection with your business that builds loyalty, increases visits, and can move customers around destinations.


  • New customer acquisition
  • Customer engagement
  • Retention
  • Increased visitation
  • Increase wallet share
  • Way-finding
  • More!

Play the Field brings customers right to your door!

Put gamification to work for your business or clients. Add this amazing new utility into your app!

  • Destination casinos
  • Retail
  • Meetings & conventions
  • Festivals & events
  • Museums & galleries
  • Travel & tourism
  • Resorts
  • Theme Parks
  • Destination marketing
  • Airports
  • More!

Learn more….

Proven Results!

TerraProForma has developed an enterprise solution that connects mobile gameplay with destinations. Our case studies show that gamification supports growth:

  • New customer and data acquisition.
    • 17% of participants who earned and redeemed were net new loyalty program sign-ups.
  • Activation of lapsed customers.
    • 10% of participants who earned and redeemed had been identified as lapsed or lost customers.
  • High participation rates among account holders.
    • 70% of people who created accounts, earned and redeemed a benefit at the destination.

Learn about our first product, Play the Field, a customizable AR game platform with content management system for casino resort destinations.